This well-thought out and argued piece rightly demarks between ‘transactional’ and ’emotional’ employee engagement, and the relative influence and usefulness of each. Go on, guess which does what…

Bring yourself 2 work

To the employee engagement zealots the phrase “wrong type of engagement” is an anathema.

But it certainly exists.

I’ve long been warning of the dangers of what I call “car crash” engagement: the type that brings out the rubberneckers and clogs up rather than liberates the metaphorical corporate communication highways.

Employee engagement is a means to an end and not an end in itself as often implied. Take employee brand engagement for instance. It’s simply a term to describe the process of clarifying and forging a relationship between employees and the brand they represent in a way that ensures they are able to deliver on the promise the brand makes to the market.  It isn’t an obligation to entertain through corporate drama and expensively staged events nor is it achieved by performance management alone or by ramming benefits statements down the gaping maw of the collective needy. Engagement is achieved through involvement and…

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About Terry Williams - The Brain-Based Boss

I'm all about engaging people and helping you engage yours to influence behaviour to improve results - at work and at home. Maybe you're a manager, a salesperson, a leader, a parent, a presenter or an event organiser? You need to grab your people's attention, create some rapport, be memorable and influence behaviour change. How can we do that? I'm originally a trainer by trade, turned manager, turned comedian and partway back again. Author of 'THE GUIDE: How to kiss, get a job & other stuff you need to know', I write and speak about how to engage people, be they employees, family or yourself. How can we connect with people’s own internal motivations and help them use their own inner passions to drive towards productivity, success and happiness? And hopefully have a few laughs along the way... As a trainer facilitating learning and development in others, I find myself drawing on my own extensive business experience. I specialise in the delivery of high impact, customised training solutions for organisations that are serious about improving the performance and lives of their people.

Posted on June 11, 2012, in Employee Engagement. Bookmark the permalink. Leave a comment.

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