Improved Employee Engagement Reverses Downward Trend

Employee Engagement

Here’s some fresh research on employee engagement numbers. It contradicts some other surveys and suggests a trend. Maybe that’s accurate. Maybe that’s not. Whether some average in a survey is bigger or smaller than some average in another survey should be of little interest to me or you. What should matter is how your engagement levels are trending at your workplace. Survey that or, better still, wander around and observe it and immerse yourself in it yourself. That’s quicker, cheaper, more accurate, more timely and more useful to you right now.

Having just lambasted survey results and generalities, there are some specifics that could be of applicable relevance to you. Here’s a quote, “The report also identified three main drivers of improved employee engagement – career opportunities, recognition of employees’ hard work and organisational reputation… This last factor was particularly valued by European employees, who were more concerned about their employer’s public reputation and values than personal recognition.”

I recently blogged about the extent to which corporate social responsibility could be a lever to attract and retain talent and to enhance employee engagement. In short, I thought it could if there was a direct, personal and emotional connection between the type of corporate social responsibility and the individual employees. Otherwise it could just be hype and spin – a superficial facade or off-target wasted effort.

So, if we accept this new research tagging employer reputation as being a genuine driver (or represser) of employee engagement, then that would seem to further suggest that corporate social responsibility might be a good thing, not just because it is inherently a good thing, but because it drives employee engagement. AND, as I am at pains to often stress, employee engagement is a good thing, not just because it is inherently a good thing, but because it drives improved revenue and profitability. And that’s a good thing even for bean counters* who might not personally care about employees or society.

*Bean Counter

About Terry Williams - The Brain-Based Boss

I'm all about engaging people and helping you engage yours to influence behaviour to improve results - at work and at home. Maybe you're a manager, a salesperson, a leader, a parent, a presenter or an event organiser? You need to grab your people's attention, create some rapport, be memorable and influence behaviour change. How can we do that? I'm originally a trainer by trade, turned manager, turned comedian and partway back again. Author of 'THE GUIDE: How to kiss, get a job & other stuff you need to know', I write and speak about how to engage people, be they employees, family or yourself. How can we connect with people’s own internal motivations and help them use their own inner passions to drive towards productivity, success and happiness? And hopefully have a few laughs along the way... As a trainer facilitating learning and development in others, I find myself drawing on my own extensive business experience. I specialise in the delivery of high impact, customised training solutions for organisations that are serious about improving the performance and lives of their people.

Posted on June 13, 2012, in Employee Engagement, Workplace Of Choice and tagged , , . Bookmark the permalink. 2 Comments.

  1. Here a concrete and wonderful example. I have a friend who works for Johnson and Johnson in Belgium and she participated in helping “Open Arms”, a transition home for orphaned and abandoned Malawian children. Visit their FB page: ttp:// In May my friend and other J&J employees went to Malawi and did painting, digging and building making improvements to nursery schools in Ndirande and Kumanda.

    I think it is a great example of how to attract top talent who shares same values and I would be very proud to work for such company: Here more about J&J philanthropic work:

    • Thanks for that Anne. A concrete example makes it real. No doubt, there’s a range of corporate social responsibility activities and your example is definitely at the extremely positive and committed end of that range! If that’s too ambitious for some employers, they could ask their own people for a more do-able one that works for them. Take care.

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