Market Juxtaposition?

BBB in Accountants Journal clipping
My book ‘The Brain-Based Boss’ gets in their journal as the NZICA (NZ Institute of Chartered Accountants) add it to their official library. Obviously they’ve heard about my comedy festival show which opens this Saturday night & the tremendous tax benefits of investing in many tickets. Does it count as an achievement if you’re in both a comedy festival and the official library of accountants or is it really bad market segmentation by me?

 

About Terry Williams - The Brain-Based Boss

I'm all about engaging people and helping you engage yours to influence behaviour to improve results - at work and at home. Maybe you're a manager, a salesperson, a leader, a parent, a presenter or an event organiser? You need to grab your people's attention, create some rapport, be memorable and influence behaviour change. How can we do that? I'm originally a trainer by trade, turned manager, turned comedian and partway back again. Author of 'THE GUIDE: How to kiss, get a job & other stuff you need to know', I write and speak about how to engage people, be they employees, family or yourself. How can we connect with people’s own internal motivations and help them use their own inner passions to drive towards productivity, success and happiness? And hopefully have a few laughs along the way... As a trainer facilitating learning and development in others, I find myself drawing on my own extensive business experience. I specialise in the delivery of high impact, customised training solutions for organisations that are serious about improving the performance and lives of their people.

Posted on April 25, 2013, in Employee Engagement. Bookmark the permalink. Leave a comment.

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