If Employees Are Truly Engaged, Wouldn’t They Get a Company Tattoo?
A US-based real estate firm is offering 15% pay rises to employees getting the company logo tattooed permanently on their body. I note that whilst the tattoo is permanent and guaranteed, their ongoing employment is not. I also note that the company owner does not have such a tattoo.
It’s become something of a status symbol amongst some Bangalore I.T. industry workers to get employer logo tattoos. Frankly, I read a lot of applicant CVs with atrocious spelling. (I really hope I spelled ‘atrocious’ correctly!) Simply checking out the ink on someone’s arm to ascertain their employment history might be quicker and would probably be as honest as paper CVs.
I have a tattoo. It’s not any former employer’s brand or my ex-wife’s name. It’s not a phrase from a foreign language I do not speak, based on the trusted translation of a delightful immigrant tattooist who might have put the symbols for “cold soup” instead of “seize the day.” I might consider getting my children’s names tattooed as that might help me remember them.
Comedian Bobcat Goldthwaite did a great bit about attending a Harley Davidson motorcycle festival and finding one woman getting a tattoo of his face and name on her body. He advised her against it and her response was that if she ever changed her mind, she’d get her tattooist to add the word, “sucks.”
Employee engagement is the voluntary application of discretionary effort at work – people doing more than they have to because they choose to. People’s jobs won’t return the love forever. Sports teams might – which is probably why a lot of people get team tattoos. Except Manchester United, The New York Yankees and [insert name of team you hate] – they suck!