The White Powder That’s Killing Your People


I’m researching for my new book about adding 10 productive years to your life. One thing I’m definitely doing myself now is minimising sugar consumption. It’s insidious how it used to drain my effectiveness, nevermind how it was shortening my life and the quality of it. Sugar is a tough one. Most of us love sugar-based products and it is a primal driver from our starving caveman days.

Things you didn’t even know had sugar in them have sugar in them. One McDonalds cheeseburger has 7 grams of sugar in it. So does a Burger King cheeseburger. 7 grams of sugar is about 2 teaspoons. And who eats just one cheeseburger? is a neat idea. I can say 7 grams but what does that look like? You might re-think drinking one can of coca cola if first you saw a photo of one can of coca cola with 10 sugar cubes next to it. Probably not, because you’re addicted to sugar, but at least now you’re operating from an informed position. If you’re thinking that consuming 10 cubes of sugar would make you sick, you’d be correct but fortunately there are offsetting chemicals in soft drinks to enable us to consume and keep down the sugar.

It was once rumoured that cocaine was the secret ingredient in coca cola to addict drinkers to the product. No need.

The World Health Organisation recommends no more sugar daily than:

Child 3tsp (12g)
Adult Female 5tsp (20g)
Adult Male 9tsp (36g)

And by sugar, they don’t just mean the sweet powdery granules you add to cereal. They mean naturally occurring sugars like in fruit juice. In this sense, a 500ml container of Charlie’s Real Orange Juice contains 11tsp of sugar – 22% more than a grown-as man’s daily need. Of course, if you wanted to lose weight after a lifetime of excessive sugar consumption, you’d need to consume even less.

New Zealanders are the 11th largest consumers of soft drinks in the world. On average we consume 10tsp of sugar daily just from drinks, nevermind however else we consume sugar. Six cans of coke a week at 139 calories per can, all other things being equal, will add five and a half kilograms to your weight in a year.

You probably provide sugar for your staff’s tea and coffee. I’m not saying you shouldn’t. I used to shout highly sugary morning teas for my teams. I shudder looking back at that now. Maybe having a soda vending machine is not a great idea either? Have a read of the nutrition info on the bottles of some of those flavoured waters too.

Alternative sweeteners, be they chemicals or ‘natural’, have their own particular evils too. They make you want more sweetness for a start. They just make you want more everything.

Add zero? Yeah right.

About Terry Williams - The Brain-Based Boss

I'm all about engaging people and helping you engage yours to influence behaviour to improve results - at work and at home. Maybe you're a manager, a salesperson, a leader, a parent, a presenter or an event organiser? You need to grab your people's attention, create some rapport, be memorable and influence behaviour change. How can we do that? I'm originally a trainer by trade, turned manager, turned comedian and partway back again. Author of 'THE GUIDE: How to kiss, get a job & other stuff you need to know', I write and speak about how to engage people, be they employees, family or yourself. How can we connect with people’s own internal motivations and help them use their own inner passions to drive towards productivity, success and happiness? And hopefully have a few laughs along the way... As a trainer facilitating learning and development in others, I find myself drawing on my own extensive business experience. I specialise in the delivery of high impact, customised training solutions for organisations that are serious about improving the performance and lives of their people.

Posted on November 4, 2013, in Employee Engagement, Health And Wellness, Personal Productivity and tagged , , , , , , . Bookmark the permalink. 2 Comments.

  1. My wife and I are definitely going done the path of reducing the sugar intake and had heard earlier that sugar is a killer. We’re now using coconut sugar which tastes pretty much like normal sugar buy its better for you. Apparently any natural coconut based products are e.g. coconut water, oil are some things we’ve also changed. Interesting fact about the daily intake.

    • I just got some coconut oil last week. I was initially suspicious of its health claims for reducing the odds of dementia etc but my recent reading found a fair body of evidence in its favour for that, although it is the highest saturated plant fat you can get so that’s potentially a problem. Best of luck with your efforts Mike.

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