Don’t Believe The Employee Engagement Hype


What distinguishes a timeless classic piece of leadership thinking from a flash-in-the-pan, flavour-of-the-month, keep-a-consultant-employed piece of hype? Names and labels may come and go and employee engagement as a phrase might be a relatively new kid on the block but the principles seem pretty timeless to me. This article cites a few problems with the current enamour with whatever people think employee engagement might be: lack of definition, lack of valid measures, it’s not new, lack of evidence and over-hyped claims. These criticisms would be true of anyone claiming anything about anything. And they’re a great place to start in critiquing a piece of leadership thinking that you weren’t previously familiar with.

I’d agree with his sentiments in general, particularly the first one – lack of definition. I’ve been very strong on having a specific definition and distinguishing it from even more fuzzy concepts such as employee morale, satisfaction and happiness. I define it quite narrowly as the observation of discretionary effort – people doing more than they have to because they choose to. From that narrow and specific definition, it’s a lot easier to address the issues of measurement, evidence and hype.

About Terry Williams - The Brain-Based Boss

I'm all about engaging people and helping you engage yours to influence behaviour to improve results - at work and at home. Maybe you're a manager, a salesperson, a leader, a parent, a presenter or an event organiser? You need to grab your people's attention, create some rapport, be memorable and influence behaviour change. How can we do that? I'm originally a trainer by trade, turned manager, turned comedian and partway back again. Author of 'THE GUIDE: How to kiss, get a job & other stuff you need to know', I write and speak about how to engage people, be they employees, family or yourself. How can we connect with people’s own internal motivations and help them use their own inner passions to drive towards productivity, success and happiness? And hopefully have a few laughs along the way... As a trainer facilitating learning and development in others, I find myself drawing on my own extensive business experience. I specialise in the delivery of high impact, customised training solutions for organisations that are serious about improving the performance and lives of their people.

Posted on August 6, 2014, in Employee Engagement and tagged . Bookmark the permalink. Leave a comment.

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