Developing An Audience
Business is about developing an audience. Eventually they might buy what you’re selling. More importantly, they might advocate for you. Here’s a perspective from my comedy sideline that I think is relevant to the LinkedIn professional mindset.
A punter from my comedy festival show last night texted me afterwards. He makes an interesting point about audience development. One of my festival goals was to develop my own audience, as I think it should be for all of us, but overall it is about developing the overall audience within NZ. We still hear that tall poppy cultural cringe crap often enough. As did NZ music 25 years ago (and look at it now.) So, I take some satisfaction that in my own small way I’m chipping away. I actually start my show surveying my audience as to who’s been to other live comedy shows. I’ve had 170ish punters and all but 7 had never been. Never. Here’s his perspective (He dragged along 30+ people):
“Great Show. Really intelligent material. Funny!!! Impressed everyone on the team. More than half never been to something of that ilk before and weren’t quite sure what they were letting themselves in for.. Consensus was that great understated compliment….”F**k! I had no idea. We must do that again.” Well done that man. Good fortune for the rest of the show.”
I like being part of an ‘ilk’. 😉
Two more shows to go. Minimal tickets left.