Developing An Audience


Business is about developing an audience. Eventually they might buy what you’re selling. More importantly, they might advocate for you. Here’s a perspective from my comedy sideline that I think is relevant to the LinkedIn professional mindset.

A punter from my comedy festival show last night texted me afterwards. He makes an interesting point about audience development. One of my festival goals was to develop my own audience, as I think it should be for all of us, but overall it is about developing the overall audience within NZ. We still hear that tall poppy cultural cringe crap often enough. As did NZ music 25 years ago (and look at it now.) So, I take some satisfaction that in my own small way I’m chipping away. I actually start my show surveying my audience as to who’s been to other live comedy shows. I’ve had 170ish punters and all but 7 had never been. Never. Here’s his perspective (He dragged along 30+ people):
“Great Show. Really intelligent material. Funny!!! Impressed everyone on the team. More than half never been to something of that ilk before and weren’t quite sure what they were letting themselves in for.. Consensus was that great understated compliment….”F**k! I had no idea. We must do that again.” Well done that man. Good fortune for the rest of the show.”

I like being part of an ‘ilk’. 😉

Two more shows to go. Minimal tickets left.

About Terry Williams - The Brain-Based Boss

I'm all about engaging people and helping you engage yours to influence behaviour to improve results - at work and at home. Maybe you're a manager, a salesperson, a leader, a parent, a presenter or an event organiser? You need to grab your people's attention, create some rapport, be memorable and influence behaviour change. How can we do that? I'm originally a trainer by trade, turned manager, turned comedian and partway back again. Author of 'THE GUIDE: How to kiss, get a job & other stuff you need to know', I write and speak about how to engage people, be they employees, family or yourself. How can we connect with people’s own internal motivations and help them use their own inner passions to drive towards productivity, success and happiness? And hopefully have a few laughs along the way... As a trainer facilitating learning and development in others, I find myself drawing on my own extensive business experience. I specialise in the delivery of high impact, customised training solutions for organisations that are serious about improving the performance and lives of their people.

Posted on May 15, 2015, in Employee Engagement and tagged . Bookmark the permalink. Leave a comment.

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