Have you ever googled ‘Why are millennials’?

why-are-millennials

I recently hosted a conference at which the average age of the attendees was, um, above average. I’m no demographologicalist (not a word) but I do recall something from high school geography about a baby boomer bubble working its way through the timeline of the economy. I’m a Gen X-er myself so I can judge those either side of me and feel highly inclined to do so mercilessly. This lumpy cohort on a graph somewhere is in fact a large bunch of real people, not just a statistic, and they are at, or approaching, what has traditionally been considered retirement age. There has for years been much alarm at the potential impact as their productivity and ‘wisdom’ departs and their needs wreak havoc on our welfare state, health systems and golf courses.

I raise this in a magazine where the theme options I was given were performance management or engagement / retention. My focus is not so much on these boomers ahead of me but the millennials behind me. This conference and the industry from which the attendees were drawn have a problem I’m seeing around a lot or, at least, the perception of a potential problem. What is going to happen to their organisation and industry once the boomers depart? Where is the replacement expertise and leadership going to come from? Performance managing those contemplating some form of retirement or de-emphasising their nine-to-fiving needs conscious effort from employers, as is engaging and retaining these folk who may have a lesser need to work to live.

As conference MC, I could not help but notice the professionalism of the audio-visual team of ninjas dressed in black at the back. Often unnoticed as they twiddle dials and switch cables, they clearly sussed their audience and their background music playlist was very skewed to hits from the late 70s and early 80s. (I’m not complaining). No doubt, the vast majority of the people enjoyed it but there was a group of targeted emerging leaders who were not born for Born In The USA. Now, I do not remember the moon landing but I was alive when it happened and I still know it happened. (Shut up, it happened!) This group of people seemed to enjoy the Eurhythmics but in a way that maybe I enjoyed classic Elvis, as a historical curiousity.

The emerging leaders programme, and those like it, are a great idea, partly because it is just is, but it is also a sensible response to the demographic problem. Having a pipeline of replacement expertise and leadership isn’t just a distant academic moot. It is an imminent drop-off. Find these people, connect these people, develop them and challenge them. That way, they’ll be available and tooled up before you need them, not when or after you need them.

How do employers engage, retain and performance manage these people? Spoiler alert: It does not include muttering, “Kids these days” or “Get off my lawn!” A couple of these emerging leaders also presented at this conference and in that well-researched and entertainingly presented slideshow were some myths debunked and some practical advice. It definitely included a rebuttal of spending too much money on smashed avocado on toast being the cause of any problems affording a house.

Firstly (and this checks out) – typing “Why are millennials” into google gives several autofills, the first of which is, “Why are millennials so depressed”? Ouch. Change the question to, “Why do millennials…” and the top two autofills are, “Why do millennials travel” and “Why do millennials leave jobs”? That doesn’t bode well for engaging and retaining experts and potential leaders. That’s your institutional knowledge and memory walking out the door and ending up on a Korfu beach or up a Peruvian mountain.

The myths addressed by the two women were millennials are screen addicts, are bad with money, spend too much time at university, are narcissistic, and are all dreamers. Sweeping stereotypes and generalisations anyone?

The screen addiction is a connection multiplier and a tool of engagement. The millennial leaders you have are more than connected than ever to others who might join you. Rather than disparaging it, consider leveraging it? But it is fair enough that people of any age actually do their jobs and not live on social media, unless their job is social media. Like anything else in performance management, clearly set expectations and feedback as soon as those expectations aren’t being met. Whether they’re on a phone or reading the racing pages of a newspaper, if breaktime is over, it’s over.

The money thing is an issue but engaging doesn’t necessarily require more money, although millennials and every other demographic segment will take it if you’re giving it away. Support, development, variety and flexibility go a long way. In that sense, I’m a lot like a millennial myself. And, not just because some days I feel a thousand years old.


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About Terry Williams - The Brain-Based Boss

I'm all about engaging people and helping you engage yours to influence behaviour to improve results - at work and at home. Maybe you're a manager, a salesperson, a leader, a parent, a presenter or an event organiser? You need to grab your people's attention, create some rapport, be memorable and influence behaviour change. How can we do that? I'm originally a trainer by trade, turned manager, turned comedian and partway back again. Author of 'THE GUIDE: How to kiss, get a job & other stuff you need to know', I write and speak about how to engage people, be they employees, family or yourself. How can we connect with people’s own internal motivations and help them use their own inner passions to drive towards productivity, success and happiness? And hopefully have a few laughs along the way... As a trainer facilitating learning and development in others, I find myself drawing on my own extensive business experience. I specialise in the delivery of high impact, customised training solutions for organisations that are serious about improving the performance and lives of their people.

Posted on November 13, 2018, in Employee Engagement. Bookmark the permalink. Leave a comment.

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