Differentiate Yourself (Green Fields & Pastures New)
WARNING: Horse-related business metaphor follows.
100m downhill & northwest of these two is heaps of grass. These two currently are nibbling in the same well-nibbled space.
If one of them just turned around.
If one of them explored alternatives.
If one of them didn’t just follow the other.
There are 2 acres of space they could inhabit, yet each chooses to exist right next to an undifferentiated direct competitor.
In fairness, they’re horses.
We and our businesses are not.
Make a decision to attempt new experiences. Some will challenge your current beliefs. You’ll see new opportunities and take new actions. You’ll improve your results. The accountability for taking that first decision is yours, at work and in life.
Learn more at https://lmac.co.nz/accountability/