To be or not to be (Authentic, that is)
Not too long ago, I scored 3 significant (by my standards) business opportunities in quick succession. In conversation with all 3 of those clients, it arose that part of their assessment of me was checking me out online, particularly LinkedIn.
As they mentioned this, the film editor part of my brain was frantically reviewing clips of the stuff I’ve posted that might not portray me in a super businessy light. For example, using the word “businessy”.
I asked if my writing and speaking about business, work, and leadership through a humour lens put them off. They said no, quite the opposite, it helped make complex and challenging info more accessible, and particularly now at a time when a lot of people could really use some lightening up, it set a positive tone.
So, I chose to accept feedback that what I was doing was working. I do pause to reflect on my bias here. I don’t and won’t hear from potential clients who ARE put off by it. I’m not going to change and I probably wouldn’t enjoy working with such folk (nor they me) but I might if it meant tripling my income.
How rigorously do you edit your online activity in terms of how it might attract or repel clients to your personal style? #authenticity #networking