To be or not to be (Authentic, that is)

staring at film

Not too long ago, I scored 3 significant (by my standards) business opportunities in quick succession. In conversation with all 3 of those clients, it arose that part of their assessment of me was checking me out online, particularly LinkedIn.

As they mentioned this, the film editor part of my brain was frantically reviewing clips of the stuff I’ve posted that might not portray me in a super businessy light. For example, using the word “businessy”.

I asked if my writing and speaking about business, work, and leadership through a humour lens put them off. They said no, quite the opposite, it helped make complex and challenging info more accessible, and particularly now at a time when a lot of people could really use some lightening up, it set a positive tone.

So, I chose to accept feedback that what I was doing was working. I do pause to reflect on my bias here. I don’t and won’t hear from potential clients who ARE put off by it. I’m not going to change and I probably wouldn’t enjoy working with such folk (nor they me) but I might if it meant tripling my income.

How rigorously do you edit your online activity in terms of how it might attract or repel clients to your personal style? #authenticity #networking

About Terry Williams - The Brain-Based Boss

I'm all about engaging people and helping you engage yours to influence behaviour to improve results - at work and at home. Maybe you're a manager, a salesperson, a leader, a parent, a presenter or an event organiser? You need to grab your people's attention, create some rapport, be memorable and influence behaviour change. How can we do that? I'm originally a trainer by trade, turned manager, turned comedian and partway back again. Author of 'THE GUIDE: How to kiss, get a job & other stuff you need to know', I write and speak about how to engage people, be they employees, family or yourself. How can we connect with people’s own internal motivations and help them use their own inner passions to drive towards productivity, success and happiness? And hopefully have a few laughs along the way... As a trainer facilitating learning and development in others, I find myself drawing on my own extensive business experience. I specialise in the delivery of high impact, customised training solutions for organisations that are serious about improving the performance and lives of their people.

Posted on November 9, 2020, in Employee Engagement. Bookmark the permalink. Leave a comment.

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