One of the courses I run is on business writing. Sure, there’s some grammar and syntax in there but ultimately it’s about being reader-centric, efficient and effective in conveying MEANING, and maintaining or enhancing people’s perception of your professionalism.
So, how would you feel if you received your dental appointment confirmation email and the font was comic sans? I like this dentist. They do good work etc. Does anyone really care about their font? But, what if this was my first interaction with them as I was considering which dentist to go with?
Best I put off making an appointment until I’ve thought this through….