Side-Hustle Blues

hate the work you love

The screencap of a tweet above is a short story from someone in a creative industry about someone else in a creative industry who made their passion into a job. Who wouldn’t want to do that? Yet it is a cautionary tale. That guitarist ended up hating the thing they loved.

OK, it’s not quite a Stephen King screenplay, nor an episode of ‘The Twilight Zone’ but it is LinkedIn-scary.

Builders who love building, cooks who love cooking, and so forth, all face that risk. Many small businesses start out as a ‘side-hustle’ with a dream of leaving the ‘day-job’. Few anticipate the nightmare of ending up in another day-job of their own making, but now without the activity they once loved and found creative comfort in.

That doesn’t have to happen but how can you stop it from happening?

I train, speak & coach. Enjoy it. Always have. Still do. As much by good luck as by good management, from the get-go of my side-hustling days, I had a notion. (Let’s retro-fit this notion with a label 20 years later; let’s call it my ‘strategy’). I knew there would be elements of a business I wouldn’t enjoy so I WOULDN’T DO THEM.

Crazy, right? Now, the strategy has worked but there is a 2nd important, often overlooked element…


Find that someone before you sign anything.


These posts will resume Jan 18 2021 as I’m taking a break this kiwi summer. Stay tuned.

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About Terry Williams - The Brain-Based Boss

I'm all about engaging people and helping you engage yours to influence behaviour to improve results - at work and at home. Maybe you're a manager, a salesperson, a leader, a parent, a presenter or an event organiser? You need to grab your people's attention, create some rapport, be memorable and influence behaviour change. How can we do that? I'm originally a trainer by trade, turned manager, turned comedian and partway back again. Author of 'THE GUIDE: How to kiss, get a job & other stuff you need to know', I write and speak about how to engage people, be they employees, family or yourself. How can we connect with people’s own internal motivations and help them use their own inner passions to drive towards productivity, success and happiness? And hopefully have a few laughs along the way... As a trainer facilitating learning and development in others, I find myself drawing on my own extensive business experience. I specialise in the delivery of high impact, customised training solutions for organisations that are serious about improving the performance and lives of their people.

Posted on December 7, 2020, in Employee Engagement. Bookmark the permalink. Leave a comment.

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