Creativity On Demand
One comedy-writing technique is comparing 2 or more seemingly dissimilar things, looking for ways where they are the same or opposite, where there are large vs small, or past vs present comparisons etc. It’s kind of clunky and mechanical. The cooler comedians would describe such processes as ‘hack’. Nevertheless, if you have a gig for the dairy awards and you’re a bit thin on milk jokes, it will at least get the ball rolling while you wait for the inspiration pixies to sprinkle inspiration dust on your forehead while you sleep.
I read a book waaay back called Serious Creativity. (Later, the name of my holding company seriouscomedy would be partly inspired by it). At its core, the book extracts from the world of artistic creatives ways in which businessfolk can generate new product ideas, new partnership opportunities, or solutions to problems that aren’t just tweaks to business-as-usual. Give it a read, it’s worth a look.
How do YOU get something on your blank pages when YOUR job requires your team to be creative? Do you schedule a brainstorming meeting in the Kawhai Room for 10am on a Wednesday and hope that everyone is creative there and then and is open to express that in front of others? Or, do you actually have a toolbox of creativity-generating or provoking techniques?