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Engagement + Alignment >

blue pill

This recent Forbes post is short and snappy and makes the excellent point that engagement by itself doesn’t lead to productivity, revenue growth and profitability. That mass of keen people you’ve motivated need to be performing in alignment with your organisation’s overall strategy – moving with all that new energy towards the same goals. Kind of obvious I know, but well worth specifying and repeating. I’m guilty of not saying that enough myself. Engagement is not, by itself, some magic blue pill. Always be wary of those who try and sell you a magic bullet which is ‘the answer.’

The post, wisely, recommends always getting people to keep in mind the ‘why’ of what they’re doing. Yes, engaging employees is a good idea – but why? The ‘5 whys’ technique is a classic problem-solving approach but here it is, unintentionally demonstrated by one of my favourite comedians Louis CK. WHY?!

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