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LinkedIn: Are You LinkedIn Or Are You LinkedOut?

chris reed book

Hi team. Here’s a precis of a speaker I saw at the Global Speakers Summit in Auckland in February. Chris Reed is a LinkedIn expert with over 500 recommendations. We know this because he tells us in his job title and first lines of his own LinkedIn summary. What does that real estate on your LinkedIn page tell anyone about you?

You’ve probably been told you need to be into ‘personal banding’ as a professional and LinkedIn is one vehicle for that. This is one aspect of management-guru-speak with which I agree. How are we like someone or something that potential employers or clients already like? AND how are different in a positive way? I learned this in book publishing and it’s true of people in business too.

Chris is frenetic, magnetic and rocks the anarchy tee-shirts I wish I had when I had cool, rebellious band names on my pencil case at high school. Yet, he had lots of specific, practical tips. I recommend checking out his book.

As you can see from his pic above, he has a blue mohawk. Perhaps that’s contrary to your expectations of the professional business headshots you’re being told to post on LinkedIn? (Chris had some great advice on what not to do – couples shots anyone?) It’s deliberate (clearly not for everyone) and is part of (and symbolic) of differentiation. Personal branding is personal and thus different. It works for him. I think my differentiation is my combination of serious and comedy – making the complex practical and accessible.

What’s your ‘blue mohawk’?

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